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Akio Morita's Quotes


  Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.  
 -  Akio Morita
  

  From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.  
 -  Akio Morita
  

  Don't be afraid to make a mistake. But make sure you don't make the same mistake twice.  
 -  Akio Morita
  

  If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.  
 -  Akio Morita
  

  I believe people work for satisfaction. I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.  
 -  Akio Morita