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Steve Jobs's Quotes


  Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.  
 -  Steve Jobs
  

  Your time is limited, so dont waste it living someone else's life.  
 -  Steve Jobs
  

  I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been no for too many days in a row, I know I need to change something.  
 -  Steve Jobs
  

  Dont let the noise of others' opinions drown out your own inner voice.  
 -  Steve Jobs
  

  Sometimes life's going to hit you in the head with a brick. Dont lose faith. I am convinced that the only thing that kept me going was that I loved what I did.  
 -  Steve Jobs
  

  No matter how smart you are, you need a team of great people.  
 -  Steve Jobs
  

  Apple is like a ship with a hole in the bottom, leaking water, and my job is to get the ship pointed in the right direction.  
 -  Steve Jobs
  

  One of the keys to Apple is: Apple's an incredibly collaborative company. You know how many committees we have at Apple? Zero. We have no committees. We are organized like a start-up. One person's in charge of iphone OS software, one person is in charge of Mac hardware, one person is in charge of iphone hardware engineering, another person is in charge of worldwide marketing, another person is in charge of operations. It is organized like a start-up. We're the biggest start-up on the planet.  
 -  Steve Jobs
  

  Picasso had a saying: 'Good artists copy, great artists steal.' We have always been shameless about stealing great ideas.  
 -  Steve Jobs
  

  The most compelling reason for most people to buy a computer for the home will be to link it into a nationwide communications network. We're just in the beginning stages of what will be a truly remarkable breakthrough for most people - as remarkable as the telephone.  
 -  Steve Jobs
  

  We've got cards and letters from lots of people that say that iTunes is their favourite app on windows. It is like giving a glass of ice water to someone in hell.  
 -  Steve Jobs
  

  Unfortunately, people are not rebelling against Microsoft. They dont know any better.  
 -  Steve Jobs
  

  I am the only person I know that's lost a quarter of a billion dollars in one year. It is very character-building.  
 -  Steve Jobs
  

  Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you cant do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.  
 -  Steve Jobs
  

  We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.  
 -  Steve Jobs
  

  Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.  
 -  Steve Jobs
  

  I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.  
 -  Steve Jobs
  

  Ad campaigns are necessary for competition; IBM's ads are everywhere. But good PR educates people; that's all it is. You cant con people in this business. The products speak for themselves.  
 -  Steve Jobs
  

  Dont be trapped by dogma - which is living with the results of other people's thinking.  
 -  Steve Jobs
  

  If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.  
 -  Steve Jobs
  

  I would trade all of my technology for an afternoon with Socrates.  
 -  Steve Jobs
  

  If you live each day as it was your last, someday you'll most certainly be right.  
 -  Steve Jobs
  

  It is really hard to design products by focus groups. A lot of times, people dont know what they want until you show it to them.  
 -  Steve Jobs
  

  Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Dont settle.  
 -  Steve Jobs
  

  When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them, what's best for Steve, or anybody else.  
 -  Steve Jobs
  

  Every once in a while a revolutionary product comes along that changes everything. It is very fortunate if you can work on just one of these in your career.  
 -  Steve Jobs
  

  You cant just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.  
 -  Steve Jobs
  

  We dont get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we've all chosen to do this with our lives. So it better be damn good. It better be worth it.  
 -  Steve Jobs
  

  Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I am searching for the right word - could, could die.  
 -  Steve Jobs
  

  That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it is worth it in the end because once you get there, you can move mountains.  
 -  Steve Jobs
  

  We're gambling on our vision, and we would rather do that than make 'me too' products. Let some other companies do that. For us, it is always the next dream.  
 -  Steve Jobs
  

  A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.  
 -  Steve Jobs
  

  I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn't that important because I never did it for the money.  
 -  Steve Jobs
  

  Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.  
 -  Steve Jobs
  

  The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I dont mean that in a small way, I mean that in a big way, in the sense that they dont think of original ideas, and they dont bring much culture into their products.  
 -  Steve Jobs
  

  I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.  
 -  Steve Jobs
  

  We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.  
 -  Steve Jobs
  

  Quality is more important than quantity. One home run is much better than two doubles.  
 -  Steve Jobs
  

  That's been one of my mantras - focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it is worth it in the end because once you get there, you can move mountains.  
 -  Steve Jobs
  

  We used to dream about this stuff. Now, we get to build it. It is pretty neat.  
 -  Steve Jobs
  

  Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.  
 -  Steve Jobs
  

  Being the richest man in the cemetery doesnt matter to me. Going to bed at night saying we've done something wonderful... that's what matters to me.  
 -  Steve Jobs
  

  Details matter, it is worth waiting to get it right.  
 -  Steve Jobs
  

  Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.  
 -  Steve Jobs
  

  My model for business is The Beatles. They were four guys who kept each other's kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That's how I see business: Great things in business are never done by one person, they're done by a team of people.  
 -  Steve Jobs
  

  We made the buttons on the screen look so good you'll want to lick them.  
 -  Steve Jobs
  

  My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.  
 -  Steve Jobs
  

  Focus is about saying No.  
 -  Steve Jobs
  

  I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.  
 -  Steve Jobs
  

  We've never worried about numbers. In the market place, Apple is trying to focus the spotlight on products, because products really make a difference.  
 -  Steve Jobs
  

  Ad campaigns are necessary for competition; IBM's ads are everywhere. But good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.  
 -  Steve Jobs
  

  You have to have a lot of passion for what you are doing. And it's totally true, and the reason is, because it's so hard that if you don't, any rational person would give up. It's really and you have to do it over a sustained period of time. So if you don't love, if you're not having fun doing it, you don't really love it, you're gonna give up. And that's what happens to most people actually. If you really look at the ones that ended up, you know, being successful in the eyes of society and the ones that didn't, often times, it's the ones that are successful love what they did so they could persevere. You know, when it got really tough. And the ones that didn't love it quit.  
 -  Steve Jobs
  

  My model for business is The Beatles. They were four guys who kept each other's kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That's how I see business: Great things in business are never done by one person, they're done by a team of people.  
 -  Steve Jobs
  

  Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.  
 -  Steve Jobs
  

  We've got cards and letters from lots of people that say that iTunes is their favourite app on windows. It's like giving a glass of ice water to someone in hell.  
 -  Steve Jobs
  

  Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did.  
 -  Steve Jobs
  

  Your time is limited, so don't waste it living someone else's life.  
 -  Steve Jobs
  

  Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.  
 -  Steve Jobs
  

  I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.  
 -  Steve Jobs
  

  When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them, what's best for Steve, or anybody else.  
 -  Steve Jobs
  

  You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.  
 -  Steve Jobs
  

  A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.  
 -  Steve Jobs
  

  Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.  
 -  Steve Jobs
  

  Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.  
 -  Steve Jobs
  

  Picasso had a saying: 'Good artists copy, great artists steal.' We have always been shameless about stealing great ideas.  
 -  Steve Jobs
  

  We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.  
 -  Steve Jobs
  

  Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.  
 -  Steve Jobs
  

  We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.  
 -  Steve Jobs
  

  We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.  
 -  Steve Jobs
  

  This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.  
 -  Steve Jobs
  

  Computers themselves, and software yet to be developed, will revolutionize the way we learn.  
 -  Steve Jobs
  

  If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever yo'uve done and whoever you were and throw them away.  
 -  Steve Jobs
  

  Being an entrepreneur is like being a pirate. Go for the booty and discover new, uncharted lands.  
 -  Steve Jobs
  

  Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.  
 -  Steve Jobs
  

  I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together.  
 -  Steve Jobs
  

  I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.  
 -  Steve Jobs
  

  So let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a pointing device that we're all born with - born with ten of them. We're going to use our fingers. We're going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic.  
 -  Steve Jobs
  

  It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' - but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.  
 -  Steve Jobs
  

  Everyone here has the sense that right now is one of those moments when we are influencing the future.  
 -  Steve Jobs
  

  That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.  
 -  Steve Jobs
  

  First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.  
 -  Steve Jobs
  

  Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.  
 -  Steve Jobs
  

  There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.  
 -  Steve Jobs
  

  You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.  
 -  Steve Jobs
  

  That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.  
 -  Steve Jobs
  

  I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.  
 -  Steve Jobs
  

  I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.  
 -  Steve Jobs
  

  It's not a faith in technology. It's faith in people.  
 -  Steve Jobs
  

  Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.  
 -  Steve Jobs
  

  So let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a pointing device that we're all born with - born with ten of them. We're going to use our fingers. We're going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic.  
 -  Steve Jobs
  

  With our technology, with objects, literally three people in a garage can blow away what 200 people at Microsoft can do. Literally can blow it away. Corporate America has a need that is so huge and can save them so much money, or make them so much money, or cost them so much money if they miss it, that they are going to fuel the object revolution.  
 -  Steve Jobs
  

  The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.  
 -  Steve Jobs
  

  I've always wanted to own and control the primary technology in everything we do.  
 -  Steve Jobs
  

  I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.  
 -  Steve Jobs